In business everything ultimately boils down to the question of how to communicate accurately and efficiently.  In the present era of corporate accountability, the written word is becoming more of a challenge to business efficiency than ever. Our Business Writing Module has evolved from an important component of our Corporate Intelligence Awareness Program to a stand alone service that addresses organizational/corporate requirements:

As well as providing a simple step-by- step guide to clear, correct & concise writing, our 1-day seminar addresses the Thinking, Objective-Setting and desired Team Awareness that underpins communication effectiveness.

The visible success of the Business Writing Module oftentimes leads to an organization-wide deployment of this service: Our mandate is usually defined by a client request to:

·         Assess and enhance written communication impact

·         Ensure a relevant marriage of communication strategy & style

·         Provide techniques that will enable an easy checklist to drive bottom line communication efficiency

·         Emphasize the importance of good communication in the context of accountability to the Corporate Badge

Our customizable Writing Workshop is based on the following generic outline:  

Working with a purpose – Checklist!

·          Confirmation of desired Business Message(s)

·          Does the message reflect business objectives?

·          Is the message in line with organizational policy, style, protocol

·          Securing top management guidance/approval

·          Communication Impact

Evolving/Sustaining a unique Organizational communication style?

·          Communicating in consistent & recognizable language

·          Factoring in intended target audience(s) - Writing on a need-to-know basis

·          Presentation: Blending strategy & style

·          Clear, Correct Concise Content – The value of checking

·          Written Instruments: Memorandum/report/letter/e-mail/power-point etc.

·         Checks/balances to ensure communication objective has been achieved

Involving the greater Team

·          Selling information upward – The art of persuasion

·          Establishing relevance & securing feedback

·          Transferring relevant information while maintaining  audience awareness - Working objectives into known audience realities

·          Inspiring an organizational ripple effect